"The Naked Truth?, What is this?"
This was my first thought that came into my mind as I browsed the confectionary/sweet aisle during my weekly grocery shopping.
"Hey, at least the packaging looks sleek" -
whoever the package designer was, he did an awesome job because it certainly
caught my eye. The minimalistic packaging for this unknown chocolate represented
something from the 80's, an iconic
rectangular bar of chocolate with clear packaging illustrating the brown
indulgence underneath with a clever name to match its sweetness.
"Ground Me" was the one I got. (Picture above). As
a coffee fan - the name certainly did its work, serving as a reference to the
espresso kick inside and a pun to "grounding" someone (because get
it, chocolate so good it's worth getting grounded for? No? Okay maybe it’s just
me.) Nonetheless the iconic packaging coupled with the clever name introduced
me to one of my new favourite types of chocolate available at the local
supermarket.
Standing at 25 grams, its taste was what it said it was. A
dark chocolate that wasn't too bitter with the coffee incorporated, the espresso
carefully accentuating a subtle sweetness that paired with the dark chocolate
just perfectly. If you aren't a fan of dark and bitter chocolate but would like
to get into it, this would be the one I would recommend. The convenient size and the reasonable price
(I got mine for just 2 bucks) rates this lovely sweet high in my chocolate
charts. The only criticism I have was the chocolate was a bit hard, the
thinness of the chocolate helped in aiding the weak masticator but it still
didn't give the softness of an average bar.
Overall I would rate this hipster bar a overall 9/10, its
strengths being in its price, design , size/convenience and its cons being its
resilience, not allowing me to engulf it (Maybe it’s a good thing though?)
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